Blog
What your traffic is worth. Each post answers one question a site owner asks about their numbers, with a calculator you can run on your own.
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Ads, affiliate or your own product - which earns most per 1,000 visitors?
With typical numbers, 1,000 visitors earn $10 from display ads, $2.40 from affiliate links and $78.30 from a $29 product of your own - which passes ads in month 5. Work out yours with a free calculator.
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Email list or search traffic: which is worth more to your website?
One email subscriber is worth about 3.7 visits from Google - but with typical numbers, 2,000 search visits a month earn $689 over two years against $22.50 from a 500-person list. Work out yours with a free calculator.
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How many blog posts until Google sends real traffic?
At 4 posts a month, with 1 in 10 ranking and 150 visits each, a new site takes 21 months and 84 posts to reach 1,000 Google visits a month - at 8 posts a month, 12 months. Work out yours with a free calculator.
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How many months until your website gets 10,000 visitors a month?
From 1,000 visits a month and 5% growth, about four years on growth alone - or 31 months if you add four posts a month. Work out your own timeline with a free calculator.
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How many page views do you need to make your first $100 a month?
Between 8,000 and 57,000 page views a month, depending on your niche. Work out your own number with a free calculator, and see how long your traffic takes to get there.
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How many visitors does your website need to make $1,000 a month?
From about 40,000 to 286,000 visits a month, depending on your niche and how many pages each visitor reads. Work out your own number with a free calculator.
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What does a slow page load cost your website?
At 5,000 visits a month, 2.5 pages a visit and a $5 RPM, a site loading in 4 seconds earns $62.50 a month in ads - at 2 seconds it would earn about $68.41, roughly $84 more over a year. Work out yours with a free calculator.
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What does your bounce rate cost your website?
At 5,000 visits a month and a $5 RPM, a 60% bounce rate earns $45 a month in ads - bringing it down to 45% adds $7.50 a month, about $90 a year, from the same visitors. Work out yours with a free calculator.
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What is a returning visitor worth to your website?
At 2.4 pages a visit and a $5 RPM, 1,000 returning visits earn about $12 in ads against $10 for new ones - and lifting returning visitors from 30% to 40% adds about $120 a year on a 5,000-visit site. Work out yours with a free calculator.
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When will my site pay for its own hosting?
At 500 visits a month growing 5%, and $10 per 1,000 visits, a site covers R250 a month of hosting in month 23 and pays back the shortfall by month 39. Work out yours with a free calculator.